The “Levitation” display case: contemplative poetry

Specially designed for the event and located at the main entrance to the stand, one display in particular reflected the image of Hublot watches. It was an event all on its own. Even a world first.

To create this concept, Dietlin Artisans worked with the Hungarian company Flyvision, the leader in levitation displays.

“Puzzled and questioning” visitors crowded around the display to marvel at a Tourbillon carbon watch levitating in space, “carried by the wind”, with no fixtures or supports, in the centre of an illuminated case.

The Levitation display case will be appearing in some exclusive Hublot stores throughout the world.

© 2012 Dietlin SA
© 2012 Hublot SA
Press release
Romanel, 27 March 2012

„There is nothing quite like a FlyVision display unit!”

„We regularly present it to our clients as a new and innovative way to display their products and the response has been overwhelmingly positive.
Whether it’s used for an exclusive mobile phone brand in an upmarket department store or built into a feature wall in a showroom the FlyVision display system creates stand-out, impact and a unique way to present our products.
We highly recommend the FlyVision system and the innovatively unique way it generates attraction to the displayed products.”

„First time we have seen photos of Flyvision solutions, we could not believe this is true and we thought it is a Photoshop trick. Since June 2011 we have this great solution which makes our logo fly and rotate in our headquarters in Mainz - and we still can't believe...”

„Whether we regarded the ancient Egyptian art object as archaeological monuments or works of art, during exhibitions it is an important aspect for us that the cabinet allows the items to prevail, not pushed away by the design, while it has to provide perfect safety for them.

The Flyvision cabinets combine these two goals excellent, and they also illustrate the mystery, that lives in the mind about ancient Egypt. Flyvision cabinets provide exciting visual spectacle and certainly offer an aesthetic experience.” (trans.)

"The Flyvision display cabinet we purchased is an amazing feat of engineering! It attracts attention and showcases our products in a unique and highly impactful way and allows us to attract interest to both our stand at exhibitions as well as our gallery.

The Flyvision display cabinets are a unique way of presenting our exclusive products in a new and unexpected way and allows our target audience to look at our products in a new and exciting manner, without deterring from the object itself!

We are very pleased with the results of working together with Flyvision."